There are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present on every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.

No, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogues and at the same time you can grow your customer base as you require.

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand - you’re a person just like them.

Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.

In addition to the scheduling tools listed above, our team uses Google Docs to collaboratively write and edit social posts. We also use Adobe Spark and Photoshop to create and size images.

Like most other things on social media, it depends on the platform you’re using. Let’s break it down.

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The "best" attribution model is different from company to company. If you're a small company with a short sales cycle, the best attribution model may be a single-touch model that is easy to implement and is relatively inexpensive or even free. But for most companies that have sales teams (e.g. B2B companies) and invest in multiple marketing channels, a W-shaped attribution model is recommended. It accounts for the whole customer journey, from the very first touch to opportunity creation, and puts extra emphasis on the key lead transitions.

The anonymous first touch is the visitors first ever time visiting your website. Often, these first visits do not conclude in the visitor filling out a form, and therefore, are not tracked by marketing automation software. This first anonymous touch, however, is a big deal. The marketing effort that broke through the clutter and got the visitor to go to your website for the first time deserves credit. A good attribution solution will give the first anonymous touch the credit it deserves.

It’s true that even the best, most advanced attribution solution can’t read the minds of our leads and customers and know which marketing engagements were the most influential. To be honest, the leads and customers probably don’t even know that themselves. But what does do a pretty good job of modelling the B2B customer journey and representing the impact of influential engagements is attribution that accounts for the big transitions in the customer journey: the marketing effort that got the person to visit your website for the first time, the effort that convinced them to give their contact information, and the effort that persuaded them to spend 20 or 30 minutes to demo the product. While it may not be a perfect representation, we think that getting 95% of the way is a whole lot better than 0%.

The best way is using AquaBytes Technologies’s attribution solution. It connects via AdWords’ API into Salesforce, making everything easy and automatic. And because it uses AdWords’ API, it can track down to the granularity of keyword data.
However, if you’re on a tight budget, you can manually track your AdWords campaigns via UTM parameters. If you want to track specific landing pages, you need more UTM parameters for that, and if you want to go down to the keyword level (which, if you’re spending a lot on AdWords, you do), you need more UTM parameters for every keyword and combination.

It’s important to measure your offline marketing as similarly as you are measuring your online marketing. If you’re using two different methods or using two different metrics, it’s impossible to compare performance across all of your marketing channels.
If you're using Salesforce, the best way to track your offline marketing the same way you track your online marketing is using AquaBytes Technologies's omni-channel attribution

All articles, PDF’s, press releases and videos are made by our own specialist team. Images and photographs used in your campaign content is sourced either from our own original photography library or purchased for your project. If we require specialist content or logo’s your project manager will request those from you.

We do not sell packages by backlinks. Services that sell packages based on a number of backlinks may get tempted to produce low-quality links using spammy tools. The primary feature that sets our packages apart is we focus only on quality content distribution. We hand prepare the core resources and this original content ‘sticks’ in the search engine longer.

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